GrayMeta and Nasuni: Scalable Storage and Enhanced Search for Brands and Agencies


GrayMeta and Nasuni are now teaming up to offer a robust scalable storage and enhanced search solution set for brands and agencies globally. These industries, in particular, are producing content at a faster rate than most can manage and it’s only expected to gain momentum. This is why GrayMeta and Nasuni have joined to address two pain points that typically go hand-in-hand: first, the need for reliable and scalable storage and, second, the infamous question, “Where is the file I’m looking for?”

To address the need for storage, Nasuni’s “cloud-first” approach to enterprise file services streamlines and consolidates storage management in the cloud, while using on-premises edge appliances to provide fast, secure access to active data. Unlike legacy file systems that reside within physical devices, and are therefore constrained by physical device limitations, Nasuni UniFS® is the first file system designed to have its inode structure reside in the cloud. This makes UniFS as scalable as the cloud itself and enables the Nasuni platform to inherit the virtually unlimited capacity, durability, and geo-redundancy of the cloud object stores. Leading advertising and PR firms around the world are already using Nasuni to replace the costly, complex silos of legacy NAS, backup software, file archiving, disaster recovery (DR) infrastructure, WAN acceleration, replication, and enterprise file sync and share software (EFSS) with a unified hybrid cloud solution.

Once storage is in place, content owners are naturally faced with the challenge of finding specific assets and to understand what is contained within those assets. Finding specific assets not only by title but by understanding the details of what is contained within – whether it’s something said, seen or heard. This is where the GrayMeta Platform comes in.

The GrayMeta Platform, which has already found success in the closely related media and entertainment industry, automatically extracts and creates intelligent metadata on almost any type of digital asset. The lightweight application can analyze a customer’s cloud or on-premise storage and leverages the AI and machine learning services of various providers – big box companies, such as Microsoft, Amazon Web Services, and Google as well as smaller, niche providers who specialize in highly customizable services – to identify people, emotion, sentiment, logos, landmarks, objects, on-screen text, speech-to-text and even background audio. What customers get as a result is the ability to search for any photo, video, or document in their storage within seconds, ultimately enabling efficiencies throughout the entire content lifecycle.

This unique combination of content solutions can provide multi-dimensional benefits for stakeholders in all aspects of the content lifecycle. Creative teams and IT teams alike are now enabled to utilize the power of artificial intelligence and machine learning to quickly reduce storage costs, optimize design and development workflows, and simplify collaboration in an intuitive application that works seamlessly across connected storage.