GrayMeta Saves Content Creators Time with New Adobe Premiere Pro Plugin


THOUSAND OAKS, California, April 6, 2018 – GrayMeta, the leading provider of professional media players and metadata solutions for content owners, today announced that customers using the GrayMeta Platform will be able to leverage deep insights created by artificial intelligence and machine learning to streamline content creation within Adobe Premiere Pro, Adobe’s video editing and production software. The plugin introduces a new level of efficiency to media workflows – allowing content editors to quickly find specific movements within assets, understand its content, and immediately take action within Adobe Premiere Pro to build content faster than ever.

The GrayMeta Platform is an automatic metadata creation solution which utilizes best-of-breed artificial intelligence and machine learning to build rich insights about photography, video and audio. It automatically creates temporal metadata for digital assets which includes people, landmarks, logos, objects and emotions – all accessible via the GrayMeta API, web UI and now, Adobe Premiere Pro.

The new plugin makes the temporal metadata created by the GrayMeta Platform available in Adobe Premiere Pro, on both Mac and PC. Users can search within their connected content library for AI-generated insights such as people, logos, adult content, or black frames in an asset. The integration of this enriched data enables anyone who creates content to quickly find key moments and add them directly to their Adobe Premiere Pro project timeline – saving valuable time and resources.

GrayMeta will be demonstrating the platform’s Adobe Premiere Pro plugin at the NAB conference in Las Vegas, April 9-12, at Booths SU2202, SL6716, and SU218.